GA4 Key Updates - Transform Your Tracking & Data Analysis

Introduction

This short webinar will explore the key changes in Google Analytics 4 (GA4) that are transforming how businesses track and analyse data. GA4 is the latest advancement in web analytics, providing a more user-centric approach to data tracking.

This webinar will focus on new features, such as key event tracking, cookie permission compliance, and data retention limits, which are particularly important for professionals in legal, accountancy, and professional services to understand in order to optimise their digital platforms and maintain regulatory compliance. It will show you how to enhance event tracking, comply with privacy requirements, and cover strategies on data retention.

Join our expert digital consultant Andrew Smith for an exploration of these critical updates in GA4, ensuring you stay ahead in leveraging web analytics effectively to improve client engagement and marketing strategies.

What You Will Learn

This short webinar will cover the following:

• Transitioning to Key Event Tracking in GA4 - Learn how to set up and implement event-based tracking to capture meaningful client interactions more effectively
• Ensuring cookie permission compliance - Understand how GA4 handles user consent and privacy management, crucial for maintaining compliance within the legal and accountancy sectors
• Managing data retention limits - Get insights into how to manage GA4's data retention policies, ensuring that you retain important data while respecting user privacy
• Navigating the GA4 Interface for privacy and efficiency - Explore best practices for navigating and configuring GA4 with a focus on compliance and efficiency
• Hands-on examples - live demonstrations and hands-on case studies focused on the practical application of these GA4 updates, specifically for legal, accountancy, and professional services firms

This pre-recorded webinar will be available to view from Monday 31st March 2025

Alternatively, you can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.