Increasing Business Exposure via Social Media - A ‘How To’ Guide for Professional Service Firms

Introduction

Social media has had an astounding impact on businesses over the last decade and the social revolution is continuing to skyrocket. With digital communication being front and centre in the customer journey, businesses must incorporate social media into their marketing strategies and harness the opportunity to engage with their target audiences.

It all sounds so easy, but there are challenges when it comes to social media.

Who has the time? Or the resources? Who is going to come up with content ideas? Who is going to manage your accounts and keep an active presence? How will you know if your posts are having any impact?

There are so many questions that need to be addressed to stay ahead of the curve, create great content and keep up with your target audience.

By the end of this virtual classroom seminar, you will have a better understanding of how social media can increase your business exposure.

If you are new to using social media for business or want to improve the results you are seeing so far, this session will be a valuable guide to helping you plan a robust social media strategy and explore the ideal social media platforms for your firm, as well as how to implement your social media strategy and measure what is working well and what to improve to increase your exposure.

What You Will Learn

This live and interactive session will cover the following:

• The social media landscape including current trends and an overview of the different platforms available
• How to create a social media strategy to successfully manage and improve your social media
• An understanding of content creation and optimisation and tools you can use to uncover content themes and ideas
• How to create content that engages with your audience and builds a community on social media
• An overview of social media content planning and scheduling
• Tips and tricks for managing your social media profiles including measurement and analytics for strategic decision making

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.