Sustainability & Communications - Recognising & Preventing Greenwashing

Introduction

The stakes around communicating your organisation’s sustainability track record could not be higher. Customers, investors and other key stakeholders are eager to engage and know more and competitive pressure is high.

And yet, communicate too much, or in an unsubstantiated way, and reputational damage could be even higher - not to mention the risk of falling foul of regulators and the law.

This webinar will help you understand how to tread that thin line, by understanding key sustainability principles, the legal definition of greenwashing and bluewashing, and practical examples of good and risky practices.

This webinar does not require prior knowledge of greenwashing and environmental reputational risks and is ideal for C-level executives and directors, legal and marketing professionals and consultants involved in internal and external communications and stakeholder management.

On completion of this webinar, you will have clear tools to design or evaluate clear and compliant communications, detect possible issues, and know when to speak up.

What You Will Learn

This webinar will cover the following:

• Understanding business sustainability
• Communicating with integrity - where does good marketing end, and greenwashing start?
• What the law says - key regulations regarding greenwashing and bluewashing
• Greenwashing, pinkwashing and bluewashing - practical examples
• Best practices and principles for communicating your organisations’ sustainability and ESG practices with confidence and without greenwashing, pinkwashing, and bluewashing

This webinar was recorded on 17th September 2024

You can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.