How To Use Analytics to Make Better Decisions About Your Marketing

Introduction

Analytics are a fundamental part of digital marketing but are you just measuring for the sake of it or are analytics helping you?

Every channel and platform allow us to measure. Whether it’s tracking acquisition, analysing paid advertising performance or monitoring engagement on social platforms there is a vast amount of data available to marketers. The volume of data can be overwhelming, however, and it is easy to fall into the trap of recording information without understanding why it’s important or really using it.

In this webinar, you will learn how to use analytics and measurement effectively. Our digital marketing expert, Amy Hobson, will show you how to use measurement in your marketing strategy so that the decisions you make are not only informed but more likely to succeed.

By the end of the webinar, you will have a better understanding of how you can use analytics and measurement as part of your ongoing strategy.

What You Will Learn

This webinar will cover the following:

• An overview of analytics and the different tools available
• An understanding of key analytics and measurement and how to use the data they provide
• Hints and tips including the questions you should be asking to get the most out of the data available
• An overview of best practice for reporting data and analytics for campaign success

This webinar was recorded on 11th November 2024

You can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.