Digital Media & FCA Marketing Requirements - Practical Points for Compliance

Introduction

The FCA have repeatedly voiced concerns over the use of digital media by financial services firms.

They have issued important guidance which must be followed by firms approving financial promotions for communication through this type of channel.

There are numerous factors to consider, including the 'financial promotions gateway’ which a firm must pass through before it is able to approve the financial promotions of unauthorised firms.

Suitable for those advising or working in the financial services sector, this full day course will explore the key issues.

What You Will Learn

This course will cover the following:

• Key rules including section 21 of the Financial Services and Markets Act 2000, the Financial Promotion Order 2005, PERG and COBS 4
• The main features and types of financial promotions
• FCA guidance on social media and customer communications including:
• Re-tweets, forwarding and sharing
• Inserting images
• ‘Click-through’ approach
• ‘Dear CEO’ letters on the FCA’s expectations regarding financial promotions